PGDMM PROGRAMMES ODL MODE
Post Graduate Diploma in Marketing Management (PGDMM)
Let's explore the Post Graduate Diploma in Marketing Management (PGDMM) specialization offered within the PGDM program at TIAS-CDL in detail, and how it aligns with the objectives of NEP 2020 and global contemporary education standards
Curriculum Focus
The PGDMM specialization is designed to provide students with comprehensive knowledge and practical skills in various aspects of marketing management. The curriculum covers a wide range of topics, including consumer behavior, market research, branding, digital marketing, advertising, sales management, and marketing strategy. Students learn about marketing theories, frameworks, and contemporary practices relevant to both traditional and digital marketing channels. The program emphasizes experiential learning through case studies, simulations, and industry projects to ensure practical application of marketing concepts.
Alignment with NEP 2020
Promotion of Creativity and Innovation
NEP 2020 emphasizes the promotion of creativity, innovation, and entrepreneurship in education. The PGDMM specialization aligns with this objective by fostering creative thinking, innovative problem-solving, and an entrepreneurial mindset among students. Through projects and assignments, students are encouraged to develop innovative marketing strategies, leverage emerging technologies, and adapt to changing market dynamics.
Integration of Technology
NEP 2020 emphasizes the integration of technology in education to enhance learning outcomes. The PGDMM specialization incorporates the use of digital marketing tools, social media platforms, analytics software, and marketing automation systems. Students learn to harness technology for market research, campaign execution, customer engagement, and performance measurement, aligning with global trends in digital marketing and e-commerce.
Ethical Marketing Practices
NEP 2020 emphasizes the importance of ethical conduct and social responsibility in education. The PGDMM specialization addresses ethical issues in marketing, such as consumer privacy, truth in advertising, and sustainability. Students learn about ethical frameworks, regulatory compliance, and corporate social responsibility (CSR). initiatives in marketing, ensuring they understand the ethical implications of marketing decisions and actions.
Alignment with Global Contemporary Education Standards
Global Perspective
The PGDMM specialization offers insights into global marketing trends, international market entry strategies, and cross-cultural marketing communication. Students explore case studies and examples from multinational corporations, gaining exposure to diverse marketing strategies and cultural nuances. The program prepares students to work in global marketing roles and adapt to cultural differences and market complexities.
Data-Driven Decision-Making
The PGDMM specialization emphasizes the importance of data analytics and market research in marketing decision-making. Students learn to collect, analyse, and interpret marketing data to identify trends, evaluate campaign performance, and make data-driven recommendations. The program equips students with analytical skills and tools needed to thrive in a data-driven marketing environment, aligning with global contemporary education standards.
Brand Management and Innovation
The PGDMM specialization focuses on brand management, product development, and innovation in marketing. Students learn about brand positioning, brand equity, new product development, and innovation strategies. The program encourages students to develop creative marketing campaigns, differentiate products/services, and create value for customers, aligning with global standards of brand management and innovation.
Career Readiness and Industry Relevance
- The PGDMM specialization is designed to enhance students' employability and prepare them for diverse career opportunities in marketing. The curriculum is updated regularly to align with industry trends and demands, ensuring that graduates are equipped with relevant skills and knowledge sought after by employers.
- NEP 2020 emphasizes the importance of preparing students for the workforce through experiential learning, internships, and industry collaborations. The PGDMM program integrates practical experiences, such as internships, live projects, and industry interactions, to provide students with hands-on exposure to real-world marketing challenges and opportunities.
Interdisciplinary Approach and Holistic Learning
- The PGDMM specialization adopts an interdisciplinary approach, incorporating elements from various fields such as psychology, sociology, economics, and technology. Students gain a holistic understanding of consumer behaviour, market dynamics, and marketing strategies, enabling them to make informed decisions and devise effective marketing campaigns.
- NEP 2020 emphasizes the integration of interdisciplinary learning to promote critical thinking, problem-solving, and innovation. The PGDMM program aligns with this objective by exposing students to diverse perspectives and encouraging them to apply knowledge from different disciplines to address complex marketing issues and opportunities.
Global Networking and Collaboration
- The PGDMM specialization offers opportunities for students to engage in global networking and collaboration through industry partnerships, guest lectures, and international study programs. Students have the chance to interact with marketing professionals, experts, and scholars from around the world, expanding their global perspective and professional network.
- NEP 2020 encourages internationalization and collaboration in education to promote global citizenship and cross-cultural understanding. The PGDMM program aligns with this objective by fostering global connections and exposing students to diverse cultural, economic, and market contexts, preparing them for careers in the global marketplace.
In summary, the Post Graduate Diploma in Marketing Management (PGDMM) specialization at TIAS-CDL is designed to equip students with the knowledge, skills, and mindset required to excel in the field of marketing. By aligning with the objectives of NEP 2020 and global contemporary education standards, the program ensures that graduates are prepared to meet the challenges and opportunities of the rapidly evolving marketing landscape and contribute meaningfully to organizational success in a dynamic and interconnected world. In the wake of the National Education Policy (NEP) 2020, which emphasizes holistic and multidisciplinary education, Tecnia Institute of Advanced Studies – Centre of Distance Learning (TIAS-CDL) has tailored its postgraduate diploma programs to align with the principles outlined in NEP 2020 and global contemporary education standards. Let's delve into how each program resonates with these educational frameworks:
